2008年4月18日星期五

2008年互联网十大预测

eMarketer的预测,转自Marketing Charts的"Ten Key Online Predictions for 2008":
1.Online ads remain resilient. (在线广告继续回升)
2.Video surge slows. (视频大潮放缓[视频内容仍会增加很多,视频广告仍会份额很小])
3.Social-network advertising hits $1.6 billion. (社会化网络的广告达到16亿美元)
4.Networking goes beyond MySpace and Facebook. ([社会化]网络将超越MySpace和Facebook[在线购物、搜索甚至邮件发送都会应用社会化网络])
5.YouTube decides the election. (YouTube决定大选)
6.Beijing Olympics pumps up ad spending. (北京奥运促进广告开支)
7.Buy online, pick up in-store becomes expected feature. (网上购买、网下提货[multichannel多渠道零售;省了送货费])
8.Movie downloading hits the mainstream. (电影下载成为主流)
9.Music marketers roll out new business models. (音乐市场尝试各种新的商业模式)
10Dynamic ads heighten gaming revenue potential. (动态广告提升游戏收入的潜力)

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